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The segment did exist - users who added a custom theme. Of that segment, they converted 10X more than those who didn't add a custom theme. Ghost then responded
by jasonlfunk 12y ago
The segment did exist - users who added a custom theme. Of that segment, they converted 10X more than those who didn't add a custom theme. Ghost then responded by making it easier to add a custom theme, but we aren't told what effect that had on overall conversion.