My first thoughts were along these lines as well. I recently purchased a Jawbone UP instead of a Fitbit because of the Jawbones awesome integration with tons of

My first thoughts were along these lines as well. I recently purchased a Jawbone UP instead of a Fitbit because of the Jawbones awesome integration with tons of other apps, including Healthkit (which currently sucks, but someday won't). I much preferred Fitbit's hardware, but the software ecosystem just wasn't there.