The well-meaning but naive people behind this and other ad-disrupting extensions are doing more than anybody to end the era of general purpose computing. These

The well-meaning but naive people behind this and other ad-disrupting extensions are doing more than anybody to end the era of general purpose computing. These products (several of which are created by for-profit companies that then extort the ad networks) are slowly killing the desktop web as a viable distribution channel for professionally created content. This is pushing publishers to put more and more of their focus on the mobile space, where their content is trapped in a mobile app that can gather way more data and show unblockable ads. We'll look back at the 2000's and 2010's as the golden age of the web, when it was economical to publish content for free without relying upon the DRMish guarantees of the major mobile OSes. In five years the desktop web available to general-purpose browsers will be dominated by pay services (Netflix), micro-payment supported sites, NPR-like fund drives (Wikipedia, Internet Archive), academics who don't need to raise revenue, and sites with super-low cost structures due to their reliance on user-generated content (Reddit).