The fatal flaw in the article is this: >>On the other hand, it is incredibly easy to go around Amazon. One of the works Amazon is supposedly dooming, according

The fatal flaw in the article is this: >>On the other hand, it is incredibly easy to go around Amazon. One of the works Amazon is supposedly dooming, according to Mr Krugman, is a book called "Sons of Wichita". But if one googles "Sons of Wichita", then one of the first results is the book's page at the website of Barnes & Noble, a rival online bookseller. Barnes & Noble offers a competitive price and 24-hour delivery (same day delivery in Manhattan!). There is a fundamental difference in how people search for books compared to other items. Since people know Amazon has such a huge inventory, they go to Amazon and THEN search for their title. 99% of people I know do not simply Google a book title and then select the first result they get in Google, it just doesn't happen that way. This is an important fact which undermines the idea it's "easy" for consumers to selectively use another vendor to get their books from. It also gives a lot more weight to the fact Amazon really is a monopsony.