3 ms·
In Singapore customers have timely access (~15 min) to the product. In Indonesia it takes about 3-6 hours to get access to the product. So in Indonesia they ma
by deskamess 12y ago
In Singapore customers have timely access (~15 min) to the product. In Indonesia it takes about 3-6 hours to get access to the product.
So in Indonesia they market themselves as "convenient and saving time". How do they translate this to a product placement strategy? Are their distribution channels more common (say gas stations) compared to the malls in Singapore? Is it the size of the containers so Indonesians have to travel less frequently to refill the product?