There isn't really a dominant hardware platform. So, you can build an app for wii, Xbox, Samsung, etc and jump through their platform hurdles (both technical an

There isn't really a dominant hardware platform. So, you can build an app for wii, Xbox, Samsung, etc and jump through their platform hurdles (both technical and business). But when you are Amazon, why bother? You have the resources to create your own platform. If the cable providers weren't so stupid they could have been that platform since everyone already has their set top box.