I sympathize with anyone who doesn't have the technical knowledge to know whether a given ad is benign or malignant, or even what the real differences are betwe

I sympathize with anyone who doesn't have the technical knowledge to know whether a given ad is benign or malignant, or even what the real differences are between the two. For that crowd, the unregulated ad-based market (the web) can feel quite predatory, and an adblocker can feel like a very sensible default protective measure. If there were other trustworthy protective measures in place, that gave a user confidence that a given ad or a given page wouldn't do anything alarming or insecure, maybe adblockers wouldn't be necessary.