Bear in mind this cycle: Disruption starts --> Early Adopters modify behaviour --> If huge, global population adopt as well --> Disillusionment, new needs comi

Bear in mind this cycle: Disruption starts --> Early Adopters modify behaviour --> If huge, global population adopt as well --> Disillusionment, new needs coming up --> New disruption would be needed then, but corporations are slow and clumsy and sometimes are not able to adapt as faster as the market does. This is the case of Amazon as it's been the case of many more in the past. You cannot eternally grow without decreasing your value at some time, reformulating your value proposition and launching your new proposal to the market. So this is normal to me. Nothing strange. What sounds weird to solve the problems they are facing is their new proposal: a non-online store :/