I don't think that would be as effective as directly marketing an event at a group of people. A group of people who might feel that traditional events in that f

I don't think that would be as effective as directly marketing an event at a group of people. A group of people who might feel that traditional events in that field were just not welcoming. In fact, I think you'd just end up with a pretty normal tech workshop (male dominated), but without some of the (rare) 'edgier' content that some of the Rails guys seem to relish. Business as normal then.