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Setting up an online department store with visions of competing with Amazon in all channels is quite implausible. But setting up an online store to sell your ow
by fennecfoxen 12y ago
Setting up an online department store with visions of competing with Amazon in all channels is quite implausible. But setting up an online store to sell your own products is trivial! It's a little harder for someone publisher-scale but you don't even really need smart programmers, just decent ones. :P
- alaxsxaq 12y agoBut, gaining consumer trust is another matter altogether. I am much more likely to purchase a 'fulfilled by Amazon' product from an unknown entity because I feel I have Amazon's guarantee that I'll be satisfied. When I go to websites for vendors that I know little about, I do not have the same comfort level about delivery, security of my personal information, and guarantees of satisfaction.
- mcguire 12y agoBut they're not talking about an unknown entity. They're talking about the publisher of the book in question, of which there are about five or six important ones. Baen has been remarkably successful with their ebook brands.