Advertisers definatly want to know who they're hitting, if they don't then they're a small town shop not understanding their job. It's important to be able to

Advertisers definatly want to know who they're hitting, if they don't then they're a small town shop not understanding their job. It's important to be able to show how you impacted the consumers awareness, and if you're able to motivate their purchasing decision process then that's definitely something to brag about. When an agencies account comes up for review they need to show what type of ROI they gave back to their client,No one wants to lose a big account in a review because they can't show how they succeeded! Source: Advertising guy :), ask me anything!