It's probably also worth mentioning that if a site has a video tutorial describing what it does (or what the company does), I pretty much just forget the whole

It's probably also worth mentioning that if a site has a video tutorial describing what it does (or what the company does), I pretty much just forget the whole site completely and go elsewhere. I just don't have time for much more than a quick scan of a bulleted or numbered list, or maybe a page of copy. Just one opinion..