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Exactly. Leicas are Veblen goods.[1] Cameras that a lot of people, including A-list celebrities, like to be seen with.[2] Leica sells exclusivity, style, elegan
by rhblake 12y ago
Exactly. Leicas are Veblen goods.[1] Cameras that a lot of people, including A-list celebrities, like to be seen with.[2] Leica sells exclusivity, style, elegance. Fuji/Sony do not. You'll never see a $50k Fuji Edition Hermès. (Hell, Leica was even part-owned by Hermès for a little while.)
[1] http://en.wikipedia.org/wiki/Veblen_good http://en.wikipedia.org/wiki/Veblen_good
[2] http://www.nytimes.com/2012/09/20/fashion/leica-cameras-favored-by-celebrities.html http://www.nytimes.com/2012/09/20/fashion/leica-cameras-favo...
- aaronbrethorst 12y agoThe correction on that NYT article is fantastic. A previous version of this article was accompanied by a picture of Emmy Rossum holding what was incorrectly identified as a Leica rangefinder. It was, in fact, a Fuji digital camera whose design was inspired by classic rangefinders such as the Leica.