Brian from Backblaze here. > their market research indicated consumers are highly responsive to changes in price That makes it sound like we carefully thought

Brian from Backblaze here. > their market research indicated consumers are highly responsive to changes in price That makes it sound like we carefully thought it through. :-) Our "market research" was the 5 Backblaze founders asking their friends and family questions like "Mom, how do you feel about paying $5/month for a backup?" After asking that question to 15 different people, it seemed like there were reasonable tipping points around $5/month and then another one at $1/month. The math didn't work at $1/month - so $5/month it was! And we've never changed prices, because we got lucky and it worked out for us. So we've never run the experiment of whether we would lose half our customer base if we raised the price to $6/month. And I hope we never have to raise prices, because subscription customers seem to HATE that - like when Netflix raised prices it was a hate fest towards them.