Brian from Backblaze here. > open they are about something that is definitely a competitive advantage. From our perspective, our biggest competitor is apathy.

Brian from Backblaze here. > open they are about something that is definitely a competitive advantage. From our perspective, our biggest competitor is apathy. Something like 90 percent of people simply don't backup their computers. So pretty much anything we can do to have people hear about Backblaze and possibly overcome their apathy and start backing up their laptops is good for us. These blog posts have worked very well for us - people enjoy the information, and by disclosing the info we have potential customers hear our name and we get a bump in subscriptions. It's a win-win, the BEST kind of win. :-)