Well, it's like this. When I know that I value a product or service for different reasons than the majority of other customers, I recognize that the product mi

Well, it's like this. When I know that I value a product or service for different reasons than the majority of other customers, I recognize that the product might change in a way that eliminates or reverses the value I derive. When I think about the privacy of my personal information, I know that I would be greatly irritated to learn that a single shred of "my stuff" went anywhere outside of my control. I care. I care a lot. The cloud is not made for me. Social technology is not made for me. The extent that social and cloud creeps into my operating system of choice is a clearly tense relationship that I have to think about and plan defensively around. I don't think everyone should have to do that -- but they don't. They want universal sync and autotweeting, and I am not one to begrudge them. When I say "most people don't care", I mean that they have decided that the benefits are greater than the risks, and on the whole would rather trust Apple than Google or some syncerrific.io sort of operation. Maybe they care that their friends, neighbors, and coworkers can't read MyFavoriteHentai.docx, but they do not care much about strangers. So they get the product that they want. And I (and some of the rest of us, but really quite few) do not. And this is the way it should be. So I'm not throwing anyone under the bus. I wish there was a way to make the product that people want without making it harder for me (and the OP) to get what I want out of it, but it's impossible to serve all cases. That becomes my problem, and I bear it willingly.