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The Mattel logo has all straight lines too. I think the correct analysis for this case is that Helvetica has proportional line widths for vertical and horizont
by alanthonyc 17y ago
The Mattel logo has all straight lines too.
I think the correct analysis for this case is that Helvetica has proportional line widths for vertical and horizontal lines.
- tjogin 17y agoI got that on the fact that helvetica's capital A's are tighter, which I think came through better in Mattel than in Toyota. Since then I've also learned that Helvetica's capital O's are almost perfectly round.
- pmichaud 17y agoThe line weight on "M" stays consistent in Helvetica, but it shits the bed in Arial, getting way thicker at the "V" junction.