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> going to lose the names of the people they're recording. I just don't buy this. Loyalty cards are a thing specifically because they give those retailers cust
by cheald 12y ago
> going to lose the names of the people they're recording.
I just don't buy this. Loyalty cards are a thing specifically because they give those retailers customer information and associated purchase histories completely independent of payment method. Crank a few prices up and "reduce" them with a swipe of the loyalty card and you've got all the data you need.
- rtpg 12y agoloyalty cards give them the right to spam you with ads (through snail mail) as well though. I'm not saying this is a right action, but this is one thing they lose. I don't know about adoption rates of loyalty cards at stores in the US.