4 ms·
How do you figure? They already own the consumer data via "loyalty cards" independent of the payment method. How does Apple Pay/Google Wallet rob them of infor
by cheald 12y ago
How do you figure? They already own the consumer data via "loyalty cards" independent of the payment method.
How does Apple Pay/Google Wallet rob them of information and put their business at risk?
- rtpg 12y agowith Apple Pay, the retailer only receives a token with not much identifiable information (maybe not even the name?) to charge someone, like how Stripe works. With standard swipe credit cards, retailers get the names and can track a lot of usage metrics.
- javajosh 12y agoIt's not zero-sum; the data is duplicated, and then can be used to build services that undermine the retailer. Slightly less nefarious, building services which the retailer can pay for - starting an arms race that apple profits from.