It's disappointing to see comments like this rewarded. It's not even critical thinking. First (as I wrote in a comment below), no, he really didn't mean "monet

It's disappointing to see comments like this rewarded. It's not even critical thinking. First (as I wrote in a comment below), no, he really didn't mean "monetize" when he said "mediate". He's criticizing a trend toward mediated consumption of media at the expense of self-controlled consumption. That in and of itself is a perfectly fine trend to criticize (look at criticisms of Facebook's mediated timeline and Twitter's moves to do the same, or G+ social stream vs my firehose stream in Reader, as specifically called out in the article). I'm not sure why people are asserting that he's saying otherwise. Second: > Google can freely evolve into a channel optimized for injecting paid content > They'e ultimately in the business of finding more subtle and effective ways to deliver ads Except google doesn't do any of these things now, so if you're argument is that they're moving to do these things, you're going to have to show some kind of evidence.