Google reader was better than GMail as an indicator of people's interests. It not only showed general areas of interest,but could gather clicks on specific arti

Google reader was better than GMail as an indicator of people's interests. It not only showed general areas of interest,but could gather clicks on specific articles within streams. I don't think you could get more precise targeting. At the time it was killed, they were re-evaluating their many projects, and I think some mistakes were made.