The last few paragraphs kind of soften it a bit. The items were all items users recommended on his app, and each had a pic of the recommendation attached. The

The last few paragraphs kind of soften it a bit. The items were all items users recommended on his app, and each had a pic of the recommendation attached. The founder also said he'd sent the same items to other journalists, male and female, and just wanted to send items that would "stand out". It's still an awful choice, but if you squint real hard you can see how a clueless person could get there.