The problem is that Apple completely played their hand in the markets they entered in early: music with iTunes and mobile apps with the AppStore. Now that ever

The problem is that Apple completely played their hand in the markets they entered in early: music with iTunes and mobile apps with the AppStore. Now that everyone has seen how much the experience has sucked for many participants in those markets, participants in other markets Apple wants to enter, such as ebooks, movies and tv shows, and now payments, are extremely wary about cooperating. They want Apple's solution, but I don't see any new market playing along unless Apple changes their strategy to one that permits openness and competition as a poison pill in the case that Apple continues to treat its "partners" like shit. Openness is great because it forces the best solution out there to always compete on being best instead of competing by abusing its market position. No market wants to let Apple establish a strong market position anymore.