This topic gets ping-ponged depending on the prevailing weather conditions. Amazon has been clear about what they're doing: sometimes this is genius, and somet

This topic gets ping-ponged depending on the prevailing weather conditions. Amazon has been clear about what they're doing: sometimes this is genius, and sometimes this is diabolically stupid for shareholders. When a CEO has a 20+ year plan and doesn't vacillate from it, it's bizarre for those who've bought in to complain every quarter. I do think, however, that Amazon's recent high profile product failures have fueled the Amazon growth dissidents. This is Bezos' big mistake... he's gift-wrapping the big wins to the opposition. And IMHO, it's absolutely legitimate to wonder how the Fire phone ever made it to market. It was absolutely, positively obvious that it wasn't a good product. All big companies put out products that fail, and that's an acceptable churn on the road to success, but this example shows that there's a huge disconnect inside the company with respect to the viability of early product iterations. They blew it, big time. If Bezos had anything to do with approving it, his round table isn't, or can't, giving good guidance. I personally used to "love" Amazon. Now they're Just Another Etailer. They've missed on the emotional customer adherence front, somehow.