It was, but judging from Mike's comments [1], he was also being a bit naïf coming in expecting otherwise. This kind of stuff happens often enough there are sev

It was, but judging from Mike's comments [1], he was also being a bit naïf coming in expecting otherwise. This kind of stuff happens often enough there are several common sense guides/books for "talking to the media" (see eg [2]). If you are in academia, you might definitely want to familiarize yourself with this stuff at some point. [1] https://amplab.cs.berkeley.edu/2014/10/22/big-data-hype-the-media-and-other-provocative-words-to-put-in-a-title/ https://amplab.cs.berkeley.edu/2014/10/22/big-data-hype-the-... [2] http://www.ucsusa.org/sites/default/files/legacy/assets/documents/global_warming/UCS_Desk_Reference_Scientists_Guide.pdf http://www.ucsusa.org/sites/default/files/legacy/assets/docu...