I (and many investors) just think that Amazon is badly managed from the financial standpoint. I don't see any problem in reinvesting your profits, but you also

I (and many investors) just think that Amazon is badly managed from the financial standpoint. I don't see any problem in reinvesting your profits, but you also don't need to incur a loss every quarter for this purpose. Just adjust your metrics so that you spend a bit less than you make. The fact that they cannot manage to do this tells the world that: (1) they don't care about investors money (2) they don't have the ability to control costs even though they're making billions of dollars in revenue. These things together can be a recipe for disaster if there is any problem in the economy (think of 2001 or 2008).