What I'm really curious about, but probably won't find out anytime soon, is what the internal politics on the development of this were like. Did somebody high u

What I'm really curious about, but probably won't find out anytime soon, is what the internal politics on the development of this were like. Did somebody high up decide that Amazon had to have a phone, no matter how bad the market looked like for it, command that it be done, and the whole hierarchy went along with it, even though most of the company was kinda meh about it? Or did a critical mass of lower-level people inside the company really think that this was a good idea? Most of the tech press and community had a feeling that it was a bad idea that was unlikely to ever go anywhere, and it's hard to believe that the entire company was unaware of this and of the market facts behind it.