As innovative as Amazon are in the online commerce space, I think everyone called this from the start as a massive failure. You would think with the trove of in

As innovative as Amazon are in the online commerce space, I think everyone called this from the start as a massive failure. You would think with the trove of information that Amazon have as well as the incredibly smart data scientists they employ they could have analysed their treasure trove of info to see that a phone with restricted access to applications, sub-par hardware and overpriced retail cost would not sell very well. Heck, even without analysing any data, you would have the answer. What makes this situation even weirder is Jeff Bezos is a notorious data-driven decision maker. He is a numbers guy, he does not usually make decisions based on impulse or the need to compete, so I do not know how things got to this point. Does this mean that Amazon are out of the smartphone business because of one failure? Not necessarily. Amazon have the money, the power and means to release something spectacular, but they will need to learn from their mistakes as well as their competitors and go back to the drawing board. I honestly would not be surprised if they already have a new phone in the works already. One area Amazon could beat their competitors on is price Even though you can already buy a whole bunch of affordable Android phones, they usually come with horrible hardware and are made of the cheapest materials possible. If they can release a phone with a decent camera, proper unrestricted Android OS, plenty of RAM, removable battery, great GPU/CPU and get the cost low enough that it wipes the floor with Google's offerings and price point, we would have a viable fight on our hands.