Yup, least surprising failure of a big-co hardware product launch in quite some time. https://news.ycombinator.com/item?id=7912878 https://news.ycombinator.com

Yup, least surprising failure of a big-co hardware product launch in quite some time. https://news.ycombinator.com/item?id=7912878 https://news.ycombinator.com/item?id=7912878 FTA: "When it launched a few months ago, it was $199" $199 with the essentially non-optional AT&T plan. $649 regular price, which they would let you buy it at even though the phone was locked to AT&T no matter how you bought it. Into a market where the Nexus 5 already existed at $350 (fully unlocked) and Motorola had even cheaper options for very functional full-Android phones. Months later and I'm still kind of bemusedly surprised the Fire Phone launched at the price that it did because prior to launch I was nearly certain that a surprisingly low price relative to the hardware would be the killer feature, given Amazon's history and the fact that the phone was designed from the ground up to herd you into Amazon's content ecosystem (and I say that as a happy and high volume customer of Amazon Prime/Instant/Kindle).