Agreed. I had been impressed with Amazon's initial tries with the hardware space with kindle which really solved a customer need in an innovative way. In contra

Agreed. I had been impressed with Amazon's initial tries with the hardware space with kindle which really solved a customer need in an innovative way. In contrast the fire line of phones and tv seems to have really taken their eye off the ball. Customers don't want to pay a premium to buy another portal into purchasing things from Amazon.