I was at amazon for the last redesign. It's interesting the direction they are going. In the 1990s they went from nothing to selling everything, and things go

I was at amazon for the last redesign. It's interesting the direction they are going. In the 1990s they went from nothing to selling everything, and things got more and more complicated. During my time, we simplified a lot of the layout and created the pop-up categories window (along with the search sidebar that lets you filter hard drives by capacity, etc.) I'm not in the A/B test to see the new design here, but from images it sure looks like they are going simpler and simpler. Notice how the front page looks a lot more like the Apple Store than it did in the past? I think it's a good trend... hiding complexity can add a great deal to usability.