I don't agree. My thoughts are more inline with the articles below on Amazon search vs Google search. Amazon has some significant number of repeat customers wh

I don't agree. My thoughts are more inline with the articles below on Amazon search vs Google search. Amazon has some significant number of repeat customers who are buying from Amazon because that is their preferred shopping venue not because search (Google) is driving them to Amazon. To those customers the question is not, where can I buy X but which model/version of X do I buy from Amazon. When making the purchasing decision, the reviews are critical content not boring. http://www.fool.com/investing/general/2012/03/07/why-amazoncom-is-a-credible-threat-to-google.aspx http://www.fool.com/investing/general/2012/03/07/why-amazonc... http://www.fool.com/investing/general/2014/06/23/amazon-prime-members-spend-almost-twice-as-much-as.aspx http://www.fool.com/investing/general/2014/06/23/amazon-prim... http://www.businessinsider.com/amazon-prime-members-2014-1 http://www.businessinsider.com/amazon-prime-members-2014-1