""" As a user, if my device stops working randomly, my first thought is certainly not "there was a counterfeit chip in the supply chain for this hardware and th

""" As a user, if my device stops working randomly, my first thought is certainly not "there was a counterfeit chip in the supply chain for this hardware and the drivers must be rejecting it!" """ Yep. Believing the consumer cares about your product as much as you do is a line of thinking that's easy for engineers to fall into when their lives and livelihoods depend on the product. It's why smart companies employ someone with the capacity to sit in a more objective position to evaluate the market and public perception.