4 ms·

Do you have any ideas as to how to gather budget to release a business on a bigger scale?

• czbond 12y ago
  Security is an odd area. In selling (and implementing products), as well as helping a friend launch his Cloud security business - the market has a huge issue for startups if your approach it incorrectly. As opposed to areas ripe for SaaS penetration, security solving traditional or incremental problems face a large resistance because buyers/stakeholders "won't get fired for choosing Netegrity/Oracle/<largeco>" if something goes wrong. They can always blame it on the consultant implementation team. Plus, there's a large risk to an organization using a new player to solve an old problem. Phishme (not associated, but have friends who know them) took a new approach (email phishing) which wasn't offered by large players. We found this out a hard way in a startup, along with long sales cycles and requirements. For a security offering, the Mach37 accelerator can be a good place to start.