These people don't sound like they're starting a company. They sound more like they're starting a social movement or a cult. It's weird, and in the context of

These people don't sound like they're starting a company. They sound more like they're starting a social movement or a cult. It's weird, and in the context of a commercial company, which ultimately exists to make money, seems wildly out of place. I keep wondering whether they are actually sincere or just spouting this crap for the marks. If they're not sincere, they're just liars trying to wring an extra 10 percent out of their labour force for free. And if they are sincere, their passion seems misplaced to the point of delusion. I mean, why the heck get excited about selling shoes?