> For comparison more people in the US watched an football game than read a book for fun last year. Not sure this is the case. Pew pegs the percentage of Ameri

> For comparison more people in the US watched an football game than read a book for fun last year. Not sure this is the case. Pew pegs the percentage of Americans who read a book last year at 77% [http://www.theatlantic.com/business/archive/2014/01/the-decline-of-the-american-book-lover/283222/ http://www.theatlantic.com/business/archive/2014/01/the-decl...], and the Super Bowl drew 111 million viewers [http://www.cbsnews.com/news/super-bowl-2014-ratings-set-new-record/ http://www.cbsnews.com/news/super-bowl-2014-ratings-set-new-...]. I'd guess the number of people who watched a football game but not the Super Bowl last year isn't totally insignificant, but probably not huge (and I'm skeptical that the ratings aren't maybe a little inflated).