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But none of these points solve any problem. They're "features" of the product, but what is the product for?

• sanderjd 12y ago
  Put in your terms: Ello lets somewhat older young people (and probably eventually everyone) chat with and follow their friends, acquaintances, and people they find interesting, without needing to use their real identity or make their private data available to advertisers. The market definitely exists, but is probably quite a bit smaller than the facebook market, and people have tried and failed to tap it in the past. Its time may have come due to the various real name policy backlashes against other services. It's also very possible that it will run into the same brick wall as everyone else who has tried this has.