Companies aren't concerned about churn, they're concerned about next quarter's posted results. (Churn is just one of many things that can be tweaked to produce

Companies aren't concerned about churn, they're concerned about next quarter's posted results. (Churn is just one of many things that can be tweaked to produce better results). Once you realize that the issue with pretty much every larger - public - corporation is that it is subject to the demands of short term results, you can see that the way they act is entirely rational and expected.