Its hard to imagine that this is a war advertisers can win. Just as with DRM, you cant win with a concept of wanting to control content on a platform that is n

Its hard to imagine that this is a war advertisers can win. Just as with DRM, you cant win with a concept of wanting to control content on a platform that is not 101% locked down. Browsers are not locked down. The best advertisers can hope for is that users are too lazy to block. Or they can be smart and provide "ads" that provide some kind of value like contextual search result etc.