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> Google's business is to tax ecommerce Not necessarily! As brand advertising becomes more important, E-Commerce is only going to be a small slice of the onlin
by temuze 12y ago
> Google's business is to tax ecommerce
Not necessarily! As brand advertising becomes more important, E-Commerce is only going to be a small slice of the online advertising pie in the future.
The most expensive advertising deals on the planet, Superbowl Commercials, aren't about instant action. Coca-Cola doesn't pay millions expecting you to go out immediately and buy a coke.
You're going to see less ads about "click here to buy this now" and more ads like "Company Y: remember us!"
- x0x0 12y agoUsing display as a proxy for brand, even assuming display is entirely brand, Google made ~$3B from display ads in 2013, vs $58B in total. Even if you were right, they have a very long way to go.