But that's the nature of branded advertising and why it's so big. Search is based on helping a consumer reach out and buy what they're looking for, while brande

But that's the nature of branded advertising and why it's so big. Search is based on helping a consumer reach out and buy what they're looking for, while branded advertising reaches out to the consumer and convinces them to buy something they may not necessarily know they want to buy. Search fulfills current market desires, while branded advertising expands market desires.