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This analysis is wrong for several reasons: 1. Android is no longer just a way for Google to protect its search engine - it is now a strong contender to become

by MarkMc 12y ago

This analysis is wrong for several reasons: 1. Android is no longer just a way for Google to protect its search engine - it is now a strong contender to become the biggest platform for watching TV and movies in the world. 2. Google knows more about me than anyone else. They know my age, sex, occupation, where I sleep, who I email, what supermarket I shop at, and a thousand other details. That's an enormous competitive advantage in the business of selling brand (or 'Native') advertising. 3. Unlike Facebook and Twitter, people who produce compelling TV and movies usually just auction off the advertising rights to the highest bidder. Google can simply buy the right to advertise in the next James Bond film or English Premier League final.

72deluxe 12y ago
Of the points you make, I think point 1 is very interesting but I am not sure about it. I mean, they attempted with Google TV and it never took off. They've had Google Play Movies for a while but do you see any good films on there? Regarding point 2, the data they have is valuable but do people like being advertised to? Product placement in films is pretty nastily received though. Look at Iron Man 2 and the appearances of Oracle and Larry Ellison everywhere; it was not enjoyable. It didn't make me want to switch database providers. (I didn't notice that Elon Musk is in it too)
- MarkMc 12y ago
  Yes Google TV was a flop, but the Nexus Player could be hugely successful. People hate being advertised to, but they put up with and and they clearly identify 'native' ads as just more advertising. Regarding point 3: Sorry, I wasn't clear - I didn't mean product placement in the James Bond film. I meant that Google can simply buy the right to screen the movie and run their 30-second ads at the appropriate points (ie. like movies on regular TV).
  - 72deluxe 12y ago
    That's an interesting point for point 3. I wonder if they'll do it? I know I hate watching ITV here in the UK because of the adverts, and knowing that there are data limits for broadband, being pushed video adverts in HD may be obnoxious to some (but you'd have to watch adverts all day long for it to make a difference!)

by MarkMc 12y ago

72deluxe 12y ago

Of the points you make, I think point 1 is very interesting but I am not sure about it. I mean, they attempted with Google TV and it never took off. They've had Google Play Movies for a while but do you see any good films on there? Regarding point 2, the data they have is valuable but do people like being advertised to? Product placement in films is pretty nastily received though. Look at Iron Man 2 and the appearances of Oracle and Larry Ellison everywhere; it was not enjoyable. It didn't make me want to switch database providers. (I didn't notice that Elon Musk is in it too)

MarkMc 12y ago
Yes Google TV was a flop, but the Nexus Player could be hugely successful. People hate being advertised to, but they put up with and and they clearly identify 'native' ads as just more advertising. Regarding point 3: Sorry, I wasn't clear - I didn't mean product placement in the James Bond film. I meant that Google can simply buy the right to screen the movie and run their 30-second ads at the appropriate points (ie. like movies on regular TV).
- 72deluxe 12y ago
  That's an interesting point for point 3. I wonder if they'll do it? I know I hate watching ITV here in the UK because of the adverts, and knowing that there are data limits for broadband, being pushed video adverts in HD may be obnoxious to some (but you'd have to watch adverts all day long for it to make a difference!)