This article is a huge non-sequitur. Yes, every big company will eventually be eclipsed. That says nothing about "native advertising". There was already some

This article is a huge non-sequitur. Yes, every big company will eventually be eclipsed. That says nothing about "native advertising". There was already something like "native advertising" for search: it was GoTo.com. You could pay to appear in the search results. It's not hard to imagine that, as a result, the search result quality was inferior to Google's, and users chose to go elsewhere. http://en.wikipedia.org/wiki/Yahoo!_Search_Marketing#Origins_of_GoTo.com http://en.wikipedia.org/wiki/Yahoo!_Search_Marketing#Origins...