Johns Manville has a problem with name recognition, not branding. They can define what they do, the public just haven't heard of them. Yahoo is the opposite. T

Johns Manville has a problem with name recognition, not branding. They can define what they do, the public just haven't heard of them. Yahoo is the opposite. They have no problem with people knowing who they are, but beyond "Internet stuff," can't define what they do. Actually trying to find out what they do eventually takes you to https://everything.yahoo.com/ https://everything.yahoo.com/ where you see most of their sites are clickbait next to a search box. It's probably not the brand identity they want to advertise.