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Marissa Mayer's Boring Plans for Yahoo
- VLM 12y agoMaybe boring is the wrong word. "Indistinct" might be better. I don't know the identity of yahoo. I've got a feel for many trademarks and companies, but yahoo doesn't give off much other than "they're still in business?" with emphasis on the word "still". Lack of identity does not mean dead man walking. Say "Johns Manville" and 99.9% of you will go "who?" "what do they do?" but commodity license plate stamping shoveling can make a lot of money, even if it isn't interesting or cool. Yahoo will either get an identify or end up the Johns Manville of the internet.
- qbrass 12y agoJohns Manville has a problem with name recognition, not branding. They can define what they do, the public just haven't heard of them. Yahoo is the opposite. They have no problem with people knowing who they are, but beyond "Internet stuff," can't define what they do. Actually trying to find out what they do eventually takes you to https://everything.yahoo.com/ https://everything.yahoo.com/ where you see most of their sites are clickbait next to a search box. It's probably not the brand identity they want to advertise.