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I usually get annoyed by too-hip advertising. But I think it makes sense here. Inbox is designed for mobile use, on the go, for a diverse array of tasks. Young

I usually get annoyed by too-hip advertising. But I think it makes sense here. Inbox is designed for mobile use, on the go, for a diverse array of tasks. Young urban people fit that demographic a lot more than a suburban commuter would, since that lifestyle comes with a pretty set routine and a limited variety of schedules. Such ads make less sense when you have too-happy hipsters dancing in a park about the latest Windows edition, admittedly. But showing ads in the context of their use and probable demographic seems reasonable.

aragot 12y ago
Indeed, the video got me thinking that they've probably done a lot of user testing already and they're confident to market it past the HN-type of people. It also looks so confident that I thought I (31 years old) wasn't in their demographics anymore, and given I'm used to a Gmail interface which was invented in 2006, it may soon be going out of the door, but that's an inner fear of me which is talking.
smacktoward 12y ago
Is there any tech product today whose creators would say it is not "designed for mobile use, on the go, for a diverse array of tasks"? > Young urban people fit that demographic a lot more than a suburban commuter would, since that lifestyle comes with a pretty set routine and a limited variety of schedules Yeah, no way a person with three kids and a full-time job has a hectic schedule.