Having been on both sides, one of the reasons is because your product is complicated, and you need to give a webinar/demo to them in order for them to utilize t

Having been on both sides, one of the reasons is because your product is complicated, and you need to give a webinar/demo to them in order for them to utilize the product to its full potential. Otherwise, if you just sign up and use it, you'll quickly stop using it after a few days because you don't know how to use it.