This is interesting stuff. I think a paragraph near the end of your second link is noteworthy: > But pressure on the company—it is dogged by accusations that i

This is interesting stuff. I think a paragraph near the end of your second link is noteworthy: > But pressure on the company—it is dogged by accusations that its dynamic pricing can bleed into straight greed—has seen Uber strike deals to limit surge pricing during emergencies. Spin is everything here. They could just as well have said, "Uber takes steps to limit ride availability in emergencies." That doesn't sound so good. Ah, but the research suggests that, in this case, a very limited price increase can have large effects on supply. If that is correct, and if Uber plays their cards very carefully, then they should be able to have their cake and eat it, too: ensure ride availability during emergencies, while capping surge pricing. Ain't mathematics (and economics) wonderful? P.S. Thanks for the additional links.