3 ms·

It's a bit strange how the CEO claims it's not AR while it looks completely like it. > since it goes well beyond that and provides truly integrated, 3D digital

It's a bit strange how the CEO claims it's not AR while it looks completely like it. > since it goes well beyond that and provides truly integrated, 3D digital objects that looks as though they were physical objects, alongside the real world That's exactly the goal of augmented reality IMO.

JoachimSchipper 12y ago
I'm sure this is easier to explain than "we actually do AR, everyone else is using the word wrong". (See also: "hacker".)
- maaaats 12y ago
  Who is using the AR word wrong?
  - JoachimSchipper 12y ago
    The Ingress game is perhaps the most famous example of a company using "Augmented Reality" to mean something substantially more limited than Magic Leap intends. Also, most of http://mashable.com/category/augmented-reality/ http://mashable.com/category/augmented-reality/.
    - deleted 12y ago
      [deleted]
    - wodenokoto 12y ago
      I'd say AR with limited functionality is still AR. This pool tables is also rightly called AR even though it doesn't even feature a screen.
loceng 12y ago
The language used, including the brand name, make it sound like it's a leap ahead of the competition. It has our attention especially now with this large raise. Hoping it's truly a decent improvement.
- Ragnarork 12y ago
  I didn't want to say that but yes, it looks like marketing. Truly looking forward to see what they're developing.
bentcorner 12y ago
I wonder how they're going to handle blocking ambient light from showing up behind their pixels?
leoc 12y ago
The consensus seems to be that the "cinematic reality not augmented reality" message probably refers to the realistic accommodation - virtual objects being in focus at the correct focal depth - which Magic Leap is apparently aiming for and which other 3D display systems don't offer. If that message seems confusing, especially in light of the fact that neither 2D nor (standard) 3D cinema offer realistic accommodation, let's just say that Magic Leap's PR operation has not always been the tightest ship: https://www.youtube.com/watch?v=w8J5BWL8oJY https://www.youtube.com/watch?v=w8J5BWL8oJY .

JoachimSchipper 12y ago

I'm sure this is easier to explain than "we actually do AR, everyone else is using the word wrong". (See also: "hacker".)

maaaats 12y ago
Who is using the AR word wrong?
- JoachimSchipper 12y ago
  The Ingress game is perhaps the most famous example of a company using "Augmented Reality" to mean something substantially more limited than Magic Leap intends. Also, most of http://mashable.com/category/augmented-reality/ http://mashable.com/category/augmented-reality/.
  - deleted 12y ago
    [deleted]
  - wodenokoto 12y ago
    I'd say AR with limited functionality is still AR. This pool tables is also rightly called AR even though it doesn't even feature a screen.

loceng 12y ago

The language used, including the brand name, make it sound like it's a leap ahead of the competition. It has our attention especially now with this large raise. Hoping it's truly a decent improvement.

Ragnarork 12y ago
I didn't want to say that but yes, it looks like marketing. Truly looking forward to see what they're developing.

bentcorner 12y ago

I wonder how they're going to handle blocking ambient light from showing up behind their pixels?

leoc 12y ago

The consensus seems to be that the "cinematic reality not augmented reality" message probably refers to the realistic accommodation - virtual objects being in focus at the correct focal depth - which Magic Leap is apparently aiming for and which other 3D display systems don't offer. If that message seems confusing, especially in light of the fact that neither 2D nor (standard) 3D cinema offer realistic accommodation, let's just say that Magic Leap's PR operation has not always been the tightest ship: https://www.youtube.com/watch?v=w8J5BWL8oJY https://www.youtube.com/watch?v=w8J5BWL8oJY .