Joint ventures almost never pan out; especially for content. Once you create a joint venture, none of the partners have full control. That means decisions need

Joint ventures almost never pan out; especially for content. Once you create a joint venture, none of the partners have full control. That means decisions need to be made by consensus. It's hard to have consensus on a regular basis with one of your competitors. Do it too much and it's anticompetitive; don't do it enough and you'll never get anything dine. If your company is relying on a joint venture to save its future, you should probably update your resume...